Mason Baker
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masonbakerdigital@gmail.com • 608-347-7226 • LinkedIn  • https://mason-baker.com/ 


Objective


Seeking digital marketing positions where I can utilize my strong work ethic to build on my prior experience with entrepreneurship in a challenging environment that fosters continuous improvement.  
Education


University of Wisconsin-Whitewater                                                                                 Whitewater,WI                                                                          
Bachelor of Business Administration                                                    Anticipated Graduation: June 2026 
  Major: Digital Marketing - AI Emphasis                                                          Cumulative GPA: 3.64 GPA
                                                                                                                            Dean’s List - every semester
                                                                                                                                                                                                                                 


Experience


Freelancing                                                                                                                                         Remote
Digital Marketing/Front-End Web Development                                                        July 2024 – Current                                                                                                                         
* Building SEO optimized websites for small businesses from scratch and via. templates using HTML/CSS/JS through Cloudflare Pages.
* Coordinates on-page SEO optimizations for written content focused around UX and readability.
* Performs internal linking audits for client websites using ScreamingFrog. 
* Leverages AI tools like SurferSEO and ChatGPT to generate topical authority on subject matter for brands through evergreen written content marketing.
* Uses Google Analytics, Google Search Console, and SEMRush to identify new content opportunities for clients. 


Atomic Networks                                                                                                    Wilmington, DE/Remote
Marketing/Sales Manager                                                                                          Apr 2020 – July 2024                                                                                                                           
* Created B2C centered evergreen content based on cloud computing to increase organic traffic through search engines from 200 to 3000-4000 monthly impressions. 
* Outlined and delegated video content creation for the company Youtube page that now generates 10 to 20 thousand in evergreen monthly brand impressions. 
* Developed web pages using HTML, CSS and JavaScript with an emphasis on UX and SEO optimization. 
* Coordinated SEO research using tools like SEMRush and ChatGPT4 to find “blue ocean” topics that create competitive advantage in SERPs. 
* Utilized tools such as Google Analytics and Lighthouse to engage in technical web page optimization to improve user experience. 
* Enhanced critical thinking skills to develop and deploy low cost marketing funnels from scratch. 


Leadership & Activities


Native American Cultural Awareness Association                                                           Whitewater, WI                                                                                                                                                                                                                
Office Manager                                                                                                                Sep 2023 – Current
* Coordinated events that highlight Native American stories and experiences. 
* Present on topics to audiences centered around Native American history. 
* Manage club finances for spending on office supplies. 




Technical Skills & Interests
Technical:  SEO Research, Google Analytics, Github, Basic Web Development, Microsoft 365
  Interests: Chess, Reading, Hiking, Cooking, Downhill Skiing